PlushMink is a brand of M/s. Sanaulla Textile Mills and Twilight is a brand of our Joint Venture with Chinese Company with name Sanaulla Longfu Textile (Pvt) Ltd.
Sanaulla Textile Mills (STM) Is the HOME TEXTILE unit of the Sanaulla Group having turnover of about PKR 2,500 Million with over 1,500 employees. Group activities are concentrated in Textile fields spreading from spinning to garments and made-up manufacturing (including Home Textiles) but are also diversified to Food processing. Cold chain (Services & Logistics). Poultry Farming, large scale retailing and medical services.
Sanaulla Textile Mills incorporated in May 2001 took over Blanket and Bedspread operation of a group company working since 1980 as Blanket and bedspread Division and soon expanded to full-fledged Home Textile Unit by adding Dyeing, Printing and Finishing, Quilting, Embroidery and Stitching Machines for cotton/man-made fibers branded products for local and international markets.
STM strongly believes on branding its products and keep their high demand both in domestic and international market by advertising and participating in fairs and exhibition. PlushMink the flagship of STM brand enjoys highest market share in domestic market of Blankets, Bedspread & Gift Set. In fact, in recent years the aggressive marketing strategy has given strength to the quality product range of STM which helped sustaining competition from un-branded local & foreign goods leaving PlushMink as the only branded product in the gigantic domestics market with opportunities to increase the share.